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November 2015

Honouring our Nation’s Brand

By | Nation | No Comments

Brand Finance, the world’s leading independent brand valuation and strategy consultancy headquartered in London, issued its annual report on the world’s most valuable nation brands last month. You can read the full report here. As stated by the CEO of Brand Finance in his foreword: “In a global marketplace, a nation brand is one of the most important assets of any state, encouraging inward investment, adding value to exports and attracting tourists.” The Executive Summary of the report on Brand Value opens with the following: “The US remains the world’s most valuable nation brand. The USA is undoubtedly a powerful…

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